Wednesday, July 08, 2009

Eminem and Kanye West video reviews



This is the highest quality of this video on Youtube, but it is missing the very beginning of the video which is a stat about how in 1950 Michigan was one of 7 states that contributed to 38% of the country's wealth. It is an important stat because the video takes place in modern day Detroit and is a sad love letter to a city that is crumbling. The song is not at all about that, but the video becomes a metaphor for Eminem's dwindling mindset during his drug addiction. The images of the video are hauntingly sad, with Tiger Stadium half destroyed and all of the sad empty buildings. Eminem has done a good job in his career of representing his home town and this is another opportunity for it. He has always played this tortured clown routine and this is the tortured side and the video has a fitting look and feel for this kind of song and his performance sections really mirror that. The third verse has been cut out of the video and radio version, which totally sucks, but the video still works. It may not be the most appealing Eminem video, but it really works together with the song to paint a very specific picture of loving yourself and your city, even when everyone else says you are ugly.



Kanye West consistently has the best videos. His videos are visually interesting, they tell stories and he is not afraid to go outside of the standard hip-hop video. This video, starring the stunningly gorgeous Rihanna is not different. Part Kill Bill, part Thriller and part just awesome visuals, Paranoid is one of his best videos. I love the striking black and white and how quick the images overlap and then the almost slow motion Rihanna shots as she scratches at the screen. The P.O.V shots from the car are cool and the video fits the song in a different way than I imagined. Plus, the video has an 80s feel, which fits Kanye's whole album, especially the 80s sound of this particular song. The first time I saw this video, I just fell in love with and my love has not faltered. Kanye uses the video format in the way Michael Jackson did. He understands how important videos can be. Plus, any video that starts and ends with Rihanna in bed cannot be bad.

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